JELLOPOP

This capsule collection celebrates everything serious design sometimes forgets: pleasure, surprise, desire, indulgence. Inspired by Anglo-American gelatin desserts, food art, chef-driven culinary creations, and the exceedingly rare cookbook imagined by Andy Warhol and Suzy Frankfurt, JELLOPOP transforms the world of dessert into a field of visual experimentation.

Generous volumes. Thick lines. Rounded reliefs. Exterior bevels catch the light, while layered gradients seem to travel through the material itself. Each frame seems molded from a substance in motion, an almost liquid matter.

Opalescent and crystalline laminations allow color to vibrate. Shades merge, diffuse, blend, and create that surprisingly gel-like effect. Some evoke irresistible, delicate desserts, or freshly-picked wild fruits. Others embrace more artificial, almost chemical accents. All lay claim to their power of attraction. Their strangeness. Their intensity.

Glossy, luminous, tactile colors that seem to melt into one another. Caramello, Dark Mokaccino, Icy Blueberry, Apple Kiwi, Strawberry Milk, Rose Sorbet, Cherry Syrup, Purple Mint, and Frozen Lemonade… The palette oscillates between imaginary laboratory and whimsical pastry shop.

Light also plays an essential role here. It travels through the volumes, reveals depth, highlights fusion effects, activates nuances, and sustains the slight blur that makes the material feel almost unreal.

Extroverted, present, expressive, and resolutely fashion-loving, the JELLOPOP concept embraces an aesthetic of unapologetic joy. Its ultra-contemporary machining reinforces its volumes. This playful and assertive collection celebrates color as much as the pleasure of wearing it. It cultivates a visual gourmandise, and reminds us to take a bite out of life. Somewhere between dessert and design. Between freshness and exuberance.